July 2010

The latest survey among passengers flying with Scandinavian Airlines (SAS) shows that, among other advantages, SAS gives excellent value for money.

SAS has been conducting costumer satisfaction surveys once a month for the last ten years, but the latest survey reveals the best results ever.

Punctuality, self-service check-in, mobile phone check-in, internet check-in and Fast Track are among those services scoring highest in the survey. As well as this, SAS's passengers highlight the fact that SAS gives good value for money. Levels of satisfaction concerning value for money have increased over recent years, especially so during the last 12 months.

"Our passengers are satisfied with the quality they get for their money with SAS. This is particularly heartening because, previously, many used to say that SAS was too expensive, without even knowing what our prices were. SAS is still the airline which, in Copenhagen airport for example, offers the most cheap tickets," says Per Møller Jensen, VP marketing and sales.

70 per cent 

The research measures 20 parameters and the combined figures show that 70 per cent of SAS's passengers are satisfied or very satisfied.

"This is the highest figure since we began to measure this area in 2001. Passengers are, among other things, pleased with our high levels of punctuality, but also tell us that there is room for improvement," concludes Per Møller Jensen.