For the second year in a row the Reputation Institute has ranked the world’s 100 most reputable cities, following a poll of more than 18,000 people.
Vancouver takes the top spot as the world’s most reputable city, followed by Vienna, Sydney, Copenhagen and Oslo.
The Institute conducted an online poll of 18,000 people in the G8 countries between April and May 2012, asking them to rank 100 cities in three categories: advanced economy, appealing environment and effective administration.
“We have found that a person's perceived reputation of a city is a key factor when deciding where to visit or, in terms of business, where to invest. Our modelling demonstrates that effective management of these reputation drivers translates directly into increased tourism receipts, investment, and stakeholder support,” comments Nicolas George Trad, executive partner of the Reputation Institute in a press release.
Earlier this year, the institute also published a list which ranked the world's most reputable countries. A poll of 36,000 people from the G8 countries concluded that Canada has the best reputation, followed by Australia, Sweden, Switzerland and Norway.
Denmark lagged slightly behind its capital city, but still featured in the country list's top ten at number eight out of the fifty countries ranked.