Hotel Fox - cool design

The Fox experience

The newly opened Hotel Fox was created as part of Volkswagen’s world premiere of their new car held in Copenhagen. 21 young designers were given carte blanche to show off their talent and the result is a unique lifestyle hotel concept in the Danish capital.

If you want your meeting participants to think creatively, you can start by booking them into the new Fox Hotel near the City Hall Square in Copenhagen. Not just because the hotel’s 61 rooms all with expressive and very different interiors provide sensory inspiration, but also because it is a completely new hotel concept challenging the conventional where nothing is as you would expect.

A hotel experience

As a guest at Hotel Fox no one wishes you a pleasant stay; instead you are wished a pleasant experience. And this experience starts the minute you step into the fantastically decorated foyer and go to the reception to check in. The rooms are unnumbered so guests are presented with a range of ”do not disturb” signs reflecting the design of the individual rooms. Guests select the sign that appeals most and have thereby chosen their room. The 61 rooms are all completely different so choosing between a room with Art Deco inspired furnishings or a room where the walls have patterns taken straight out of a 1960s psychedelic film or a room where you spend the night in the company of Japanese Manga inspired cartoon characters may well pose a dilemma to some guests.

Beyond classification

The next choice the guests have to make is the minibar. This is an empty cooler bag you have to fill yourself and take to your room. While you are making the preparations for your hotel experience, you can also buy a book or a love-kit containing various articles to liven up the time spent in your hotel bed.

Hotel Fox has chosen not to be part of the official hotel classification system. Because even though this newly renovated hotel is top class regarding quality of furnishings, service and bathroom facilities, the hotel cannot be allocated stars if it cannot guarantee, for example, that there is a desk in each bedroom. And if the designer has decided that the entire room should consist of an enormous bed then there is no desk. However, flat screen TV and free internet connection have made their way into all the rooms.

City of cool

Hotel Fox is owned and managed by the hotel group Brøchner and came about through an unusual partnership with the car makers VW. The German car company needed a hotel in Copenhagen for the world premiere of their new car – Fox. The car launch was a highly unorthodox event, which took place over three weeks with guests staying at Hotel Fox while they participated in the various events around the city. As part of the branding of the new Fox car, VW invited 21 young designers from all over Europe, all untried in the field of hotel design, to create the interior of Hotel Fox.

The result of the young designers’ work is a completely new lifestyle hotel concept in Copenhagen, the like of which you won’t find anywhere else in the world. Hotel Fox has found its natural home in the Danish capital, which these days is seriously making its name as ”city of cool” and a city which thrives on creativity and innovation.